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Small Business Sales & Marketing 101

Intro to Small Business Sales & Marketing

Introduction to Mo (2:17)
What's Covered in Small Biz Sales & Marketing 101 (4:10)
Sales & Marketing Terms
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Creating a Sales Strategy

Step 1: Evaluate the Past (1:22)
Step 2: Understand the Customer (2:17)
Step 3: Analyze your Business (4:04)
Step 4: Create a Strategy (4:19)
Step 5: Create a Positioning Statement (3:31)
Step 6: Create Sales Goals (7:17)

Audience Outreach

Who to Contact (2:18)
How to Contact

Marketing Strategies

Social Media Marketing (8:35)
Marketing Content
Marketing Strategies

E-mail Marketing

Introduction to E-mail Marketing (4:11)
E-mail Marketing Software
E-mail Lists
E-mail Marketing Content
Marketing E-mail Template

Word Tracks & Templates

Intro to Sales Emails (2:45)
E-mail Example - 1st Outreach to Business
E-mail - 1st Outreach to a Referral Source
E-mail - 1st Outreach to an Existing Customer (1:05)
E-mail - 1st Outreach to a Partnership Opportunity (1:48)
E-mail - 1st Outreach to Paid Partnership Opportunity
Follow-Up E-mails (4:45)
E-mail - Follow Up after No Response
E-mail - Follow Up after Rejection/Objection (1:55)
Cold Call Scripts
In-Person Selling

Closing the Deal

Identify the Right Solution
Set Expectations
Answer Questions + Handle Objections
Ask for the Business
Send Contracts

Post-Sale Strategy

Post-Sale Follow-Up

Closing

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